San Diego Zoo - Marsh Meadow Habitat
The first in a series of three, this project was based on the Marsh Meadow art for the Children’s Zoo. The original art sent in was large, highly detailed and colorful raster. The process involved shrinking this large image to fit onto an 8.5” wide by 3.5” tall print area as well reducing it down to one singular color - all while meeting our printing standards.
A side by side comparison of the original, beautiful art sent by San Diego Zoo and the final art for the Silipint cup. Despite a loss of depth, a lot of detail had to be removed across the projects. The more detail, the more we’re at risk for losing it or having too much ink flood the screen. It is a balancing act of finding the elements that are most important while cutting out quite a bit. Originally, this image was 68” wide by 52” high before being shrunk down. The art also needed to be lengthened width-wise to fit the 8.5” wide wrap area without being distorted. All-in-all, this took about eight hours to simplify.
